Ashley Ogle Joins Forces with Era by DJ Zinhle: A New Era of Style, Power, and Purpose

 

Ashley Ogle: A Rising Star with Authenticity

Ashley Ogle first captured South African hearts on Big Brother Mzansi, delivering a blend of confidence, wit, and relatability that resonated with viewers—fans rallied behind her, ensuring that her name endured long after eviction. Since exiting the house, she hasn’t slowed down a bit. With collaborations including Octa, Honor SA, Cherry Sandton, Adidas SA, Fastest Cakes SA, and Be Beautiful Hair, Ogle’s star is unquestionably on the ascent.

Era by DJ Zinhle x Ashley Ogle: A Strategic Partnership

In a natural evolution of her rising influence, Ashley has become an official brand ambassador for Era by DJ Zinhle, the fashion accessory empire founded in 2012 by one of Africa’s most influential DJs, Ntombezinhle “DJ Zinhle” Jiyane. This partnership sees Ashley at the forefront, modeling standout jewelry, timepieces, and sunglasses—pieces that marry urban flair with refined elegance. Her debut promo with Era sparked instant fan support, turning trending hashtags and deserting doubts into overwhelming applause.

Era by DJ Zinhle: More Than Accessories

What began as a line of luxurious watches has blossomed into a symbol of empowerment, creativity, and timeless sophistication. With seven physical stores across South Africa and signature collections for men, women, and children—including unisex sunglasses and furniture—the brand lives up to its name by reminding wearers that now is their moment to shine .

DJ Zinhle: Visionary, Role Model, Trendsetter

DJ Zinhle herself personifies the essence of her brand. A trailblazing DJ, award-winning producer, bestseller-author, and entrepreneur, she has been honored with multiple accolades—most recently the Trailblazer Award at the 2024 Basadi in Music Awards—affirming her influence beyond music. She launched Era to inspire women to seize their moment, expanding into hair, furniture, beauty, and even sparkling wine with Boulevard Rosé.

The Significance of This Collaboration

This isn't just a campaign—it's a convergence of generational energy and empowerment:

• Authentic resonance: Ashley's relatable appeal aligns naturally with Era's “own your time” philosophy.

• Brand amplification: With Era's established luxury presence, Ashley’s example enhances reach to younger demographics.

• Cultural impact: Their union highlights female entrepreneurship, ambition, and South African style heritage.

What’s Next?

Expect to see Ashley representing Era’s upcoming collections—likely blending bold statement necklaces, elegant timepieces, and edgy eyewear. Given the brand’s history of curated launch events (like the Mall of Africa evening experience), her tenure promises photo shoots, pop-ups, and exclusive capsule drops.

Final Take:

Ashley Ogle’s partnership with Era by DJ Zinhle underscores a powerful synergy—an aspirational message blended with tangible style. It celebrates how passion, authenticity, and hard work elevate not just individuals, but movements. With DJ Zinhle's legacy as a guide and Ashley’s fresh energy, this collaboration sets a new standard for South Africa’s fashion and entertainment industries.